Mba Projects , Finance , HR , Operations , Marketing , world , pdf , ppt
December, 2009
Ms-68 : Management Of Marketing
SECTION – A
1. (a) What are the stages involved in Promotional Planning and Strategy ? Explain the same by taking an example of a product of your choice.
June, 2010
Ms-68 : Management of Marketing Communication and Advertising
SECTION – A
1(a) Explain the concepts of frequency reach, effective reach frequency and continuity.
June, 2011
MS-68 : Management of Marketing Communication and Advertising
SECTION – A
1. (a) Different people buy same products / Brands for different motives. Discuss the above statement and identify the possible buying motives of a young professional for club membership.
December, 2011
Ms-68 : Management of Marketing Communication and Advertising
SECTION - A
1.(a) Discuss the concept of Integrated Marketing Communication as a tool for market development strategies.
December, 2012
Ms-68 : Management of Marketing Communication and Advertising
SECTION – A
1. (a) Explain the various sources of misunderstanding that may thwart the process of marketing communication, giving suitable examples.
(b) In what ways the advertisers make use of consumer learning concepts ?
June, 2013
MS-68: Management of Marketing Communication and Advertising
SECTION – A
1. (a) Explain some of the important learning theory concepts of relevance to advertisers.
(b) Discuss the Ethical Issues in Advertising giving suitable examples.
