December, 2009
Ms-55 : Logistics and Supply Chain Management
1(a) Define value. Use Porter's value chain to explain how logistics helps organizations in deriving competitive advantage ?
(b) What do you understand by Efficient Consumer Response (ECR) ? State some of the strategies that are followed in implementation of ECR.
2a) Explain the concept of Push based supply chain and Pull based supply chain. What is a push-pull strategy ?