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June, 2011

Ms-58 : Management of R&D and Innovation

1.  (a) What is the interaction between science, technology and business ? How do these interactions affect industrial growth ? Discuss with suitable examples.

(b) Critically examine the role of market research in product development. Discuss the pros and cons of market research based R&D.

2.  (a) Explain the following techniques of enhancing or maintaining the creativity

December, 2011

Ms-58 : Management of R&D and Innovation

1. (a)  What are the factors which impinge heavily on the growth and quality of life in India ? What is the Japanese model of technology and technological innovation ?

(b)  Elaborate your understanding about major issues related to the nature of technological change.

2. (a)  Explain the relationship between design, innovation and market. Why is design important in the market context ?

December, 2012

Ms-58 : Management Of R&D And Innovation

1.  (a)  How does one identify a business strategy that is appropriate to your competancies ? How do you ensure that competitive advantage can be assured through technological innovation ?

(b)  Elaborate your understanding about Dual Role of R&D with the help of an example.

2.  (a)  What are the essential requirement of design ? Examine the relationship between design, innovation and market.

June, 2013

Ms-58 : Management Of R&D and Innovation

1. (a) "Business is a fluid, dynamic living thing, sometimes building to great things, sometimes failing to crumpled lumps". Discuss the above fact keeping in mind technology and corporate growth.

(b) Distinguish between Basic and Applied Research with at least one practical example.

OR

June, 2010

Ms-57 : Maintenance Management

1. What are the life cycle cost components for any plant ? How can maintenance affect the life cycle profits of any equipment and plant ?

2. What are the important components of a maintenance organization ? Name the key issues affecting the maintenance organization structure.

3. Briefly describe the concept of reliability, maintainability and availability. Why it is said that 100% reliability of all components of a machine or equipment is not always aimed to achieve ?

December, 2011

Ms-57 : Maintenance Management

1. (a)  Discuss briefly the various techniques for condition based maintenance.

(b)  What are the objectives of Total Productive Maintenance ? Discuss the significance of Age-specific failure rate.

2. (a)  Explain the importance of maintenance audit. Describe the salient features to be covered in a maintenance audit report.

December, 2012

Ms-57 : Maintenance Management

1.  (a)  What are the Life cycle cost components for any plant? How maintenance can affect the life cycle profits of any equipment and plant?

(b)  Discuss the various functions and objectives of maintenance.

2.  (a)   Discuss the basic principles of maintenance planning and scheduling.

June, 2013

Ms-57 : Maintenance Management

1. (a) Explain the Life Cycle Cost and its components for any plant. Identify the factors affecting Life Cycle Profits of any industrial plant.

(b) What is preventive maintenance ? Explain different preventive maintenance tasks. How is total maintenance cost affected by the level of preventive maintenance.

2. (a) What do you understand by maintenance planning and scheduling ? Explain basic

December, 2009

Ms-56 : Materials Management

1(a) Briefly discuss the functions of materials management.

(b) Discuss the business implications of the environmental issues in materials management.

2(a) Improper supplier selection leads to receipt of inferior goods and services. Explain what stages would you follow to make a proper selection.

June, 2010

Ms-56 : Materials Management

1 (a) Discuss the value added activities included in Materials Logistics Management (MLM) program. Also discuss briefly the various interfaces that MLM covers.

(b) What are the objectives of Materials Management ? Discuss its advantages.

2. (a) Discuss the role of information in materials management.

June, 2011

Ms-56 : Materials Management

1.  (a) Material Flow and Information Flows are equally important in the materials flow process. Why ?

(b) How can an organization achieve competitive advantage using information as a key driver in the organization ?

2.  (a) Why is "approved list of vendors" approach is not a suitable purchase policy in certain cases ? Explain.

December, 2011

Ms-56 : Materials Management

1.  (a) What are the objectives of materials management ? Discuss its importance and strategic role in any manufacturing organisation.

(b) How does TQM support in creating customer value in materials management ?

2(a) Briefly discuss the problems that a buyer may encounter while entering the international market for the first time.

December, 2012

Ms-56 : Materials Management

1.  (a)  Describe the three interfaces that Materials Logistics Management (MLM) program covers.

(b)  Explain the role of materials management in conserving the environment.

2.  (a)  What is 'sub contracting'? Discuss its advantages and its effect on the output.

June, 2013

Ms-56 : Materials Management

1. (a) What do you understand by the term 'materials management' ? Briefly describe its functions.

(b) Mention the four groups into which the Inventory carrying costs can be categorized. Briefly discuss them.

2. (a) Discuss the stages of source selection process. Which is the most critical stage as per your opinion ?

June, 2010

Ms-61 : Consumer Behaviour

SECTION – A

1. What are the major influences on organizational buying ? You have been asked to manage the replacement supplies of printers and photocopies in your organisation. How would you define this organisational buying situation and the characteristics associated with it ?

2. What function do attitudes fulfil in consumer behaviour ? Briefly explain any one of the multiattribute models of attitudes and explain how would you use the understanding of this model in your marketing decisions.

June, 2011

Ms-61 : Consumer Behaviour

SECTION – A

1.  You have been asked to advise a mens wear apparel manufacturer, to help them suitably segment their market and identify the most appropriate target segment. The company manufactures both formal and casual wear, and has a stylish, upmarket range. You want or to apply the VALSII typology to help them identify the target segments. Explain how would you utilise this approach and which segments would be the most appropriate for this manufacturer ?

2.  Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.

December, 2011

Ms-61 : Consumer Behaviour

SECTION – A

1. (a)  What are the major applications of life style marketing utilised by present day marketer ? Illustrate using suitable examples.

(b)  As a retailer of expensive leather luggage, which approach to lifestyle segmentation

ms-61 june 2013

June, 2013

MS-63 : PRODUCT MANAGEMENT

SECTION-A

1. Distinguish between the following giving suitable examples :

June, 2013

MS-63 : PRODUCT MANAGEMENT

SECTION-A

1. Distinguish between the following giving suitable examples :

(a) Convenience and shopping products

June, 2013

MS-63 : PRODUCT MANAGEMENT

SECTION-A

1. Distinguish between the following giving suitable examples :

(a) Convenience and shopping products